The channels and methods used in marketing constantly change. While certain fads come and go rapidly, email has remained unchanged as a communication channel. In fact, email remains the preferred method of distribution for content among both B2C and B2B marketers. To grow their customer base, 88% of B2B and 75% of B2C marketers employ it.
Social media and other forms of advertising can be amplified with its support. Despite this progress, email marketers continue to meet many obstacles.
One of the biggest problems is how long it takes to make a professional-looking email from scratch. Marketers could waste a lot of time manually designing and sending out emails that don’t look great.
Because they are unwilling to invest in technology that would streamline the process, many businesses are content with the current situation.
However, you do not have to spend a lot of money on email marketing software. Free email marketing tools are abundant and can significantly cut down on expenses.
For good reason, an email marketing platform is one of the first additions to a marketer’s tool belt, since email marketing remains a crucial approach for marketing (and sales teams) across a wide range of sectors and organizations.
Email marketing is still an efficient and time-saving method of connecting with potential clients and turning them into repeat buyers. It’s also quite cheap, with some research indicating a return of $50 for every $1 invested.
If you want to get more qualified leads, nurture those leads, and complete more deals, you can use email marketing services since they provide features and capabilities that improve and streamline email communication.
As a bonus to their email functionality, several of these apps may also help you better manage your contacts within your CRM. However, with so many email marketing platforms out there, where do you even begin?
In this comprehensive guide to email marketing services, we’ll cover these topics and more. To learn more about the best free email marketing tools, keep reading.
How to pick the best email software?
There are a plethora of CRM and ESP options available. Because of this, it may be challenging to figure out which option is best for your company.
To aid in your decision, we analyzed the email marketing software based on the following criteria:
- Price: We consider the demands of businesses of varying sizes and focus on email programs that supply either free plans, free trials, or exceptional value for the money.
- Ease of use: In 2023, email marketing software should be accessible to anyone without a technical background. We prefer email programs that can be easily used by both inexperienced and seasoned marketers.
- Deliverability: It’s crucial that the emails you send to consumers reach their inboxes. Email programs with high deliverability rates are prioritized.
- Integration: The amount and variety of integrations available in your email software are crucial if you want to link it to the rest of your technology stack.
- Customer Support: Support should be available to you when you need it. In our review, we consider the opinions of others by looking at their reviews.
What is Email Marketing?
You may promote your company’s goods and services via email, making it a potent marketing channel and a form of direct marketing as well as digital marketing. By incorporating it into your marketing automation efforts, it can help spread the word about your newest products and deals to your clientele.
As a bonus, marketing emails can help you generate leads, raise brand awareness, create relationships, and keep customers interested in your business even when they aren’t actively making a purchase.
Best Email Marketing Platforms
GetResponse
GetResponse is an all-inclusive email marketing service that is part of a larger suite of marketing tools for small businesses. The platform provides a variety of professionally designed email templates together with a simple drag-and-drop editor, simplifying the process of creating branded emails.
Using advanced segmentation capabilities, you can customize your email campaigns based on client behavior and interests gathered from collected data. To send personalized emails, you can use marketing automation to automatically assign tags and scores to contacts.
Drip campaigns, in which subscribers get emails at predetermined intervals over a period, are another form of automation. In addition to marketing emails, the software supports transactional emails, and e-commerce plugins let you promote products via email and landing pages.
You may use the in-built tool and the free templates to make and manage Facebook advertising in addition to email marketing. The system also provides the means to host one’s own webinars. The conversion tunnel function streamlines the process by providing you with automated sales funnels that have been customized for a variety of industries.
With GetResponse‘s free account, you may reach up to 500 subscribers every month with unlimited email blasts. Live chat and email help are standard with all plans.
Sender
Sender is one of the most reliable free email marketing solutions available today. You can make beautiful newsletters without knowing any HTML. Simply select a pre-made layout to which you may add your own photos, videos, and text.
Your newsletters will have more of an effect if you customize them for each individual reader. One of the main factors that put Sender on our list is its in-depth analytics. You can see exactly who has been opening your emails, when they have done so, and even what links they have clicked.
So that you may improve your current email marketing approach and provide more alluring offers, it helps you in creating precise buyer profiles based on subscriber behavior.
Constant Contact
Constant Contact goes well beyond simple email marketing by providing a wide variety of other features. It’s an email service that offers numerous free templates to use in your correspondence. In addition, there is a program that will mechanically generate branded templates from your website or Facebook page.
Other options for email marketing include split testing of subject lines and automatic resends to users who don’t click on a campaign’s initial email. Features including automated email sequences with many steps, as well as survey and donation options, are part of the Email Plus bundle.
Clicks on email links can now be automatically sorted and managed thanks to sophisticated segmentation tools. Alternatively, you may use Shopify or WooCommerce add-ons to build individualized groups of customers based on characteristics like how actively they subscribe or what they buy.
Constant Contact is an all-in-one platform for running an internet business, with features like email marketing, landing page creation, and e-commerce setup. The platform also allows you to manage your social network accounts, including scheduling posts, replying to messages and comments, and managing adverts.
The free tier does not contain email or chat assistance, but paid tiers do. With additional connections comes a higher price tag.
Omnisend
Omnisend is an advanced e-commerce marketing tool that gives you a centralized hub for all your different channels of communication. Even though the free plan just offers email, it is more than adequate for small and medium-sized enterprises’ email marketing needs.
It enables you to easily time communications based on the convenience of clients and automate email distribution using behavioral triggers. It provides in-depth information on your target audience, which can be used to improve the quality of your email marketing campaigns.
Create professional-looking newsletters in a flash with the help of time-saving tools like the Product Picker, which allows you to quickly choose which products to highlight in your email. You may get even better results from your emails by including things like scratch-off coupons, discount codes, and gift boxes.
Klaviyo
Online retailers are Klaviyo’s primary customer base. To help advertisers boost sales, it offers both SMS and sophisticated email features. The editor is simple, and they provide responsive themes that are ready to go. Product suggestions and dynamic blocks allow for greater customization of outgoing emails.
For the purpose of emails, automations, and segmentation, Klaviyo keeps tabs on website interactions and events. Each customer’s information is stored in their own profile within the CRM, allowing for in-depth analysis of purchaser behavior.
There are additional sophisticated reporting options available in Klaviyo. In addition to standard measures, it can also provide data specific to your company.
The free Klaviyo plan allows for up to 500 emails and 150 text messages to be sent, as well as 250 email contacts and 50 SMS contacts.
Brevo (formerly Sendinblue)
Brevo is a communication tool for marketers that offers more than just email marketing solutions, including CRM and landing page building.
Brevo‘s email template library contains more than 70 unique designs, simplifying the process of making a professional email. All these themes are also responsive, and a preview function ensures your design will appear great on any device.
After you’ve created your email’s layout, you can automate the process of improving your campaigns and targeting your ideal audiences with tools like A/B testing and segmented recipient lists.
Moosend
Moosend is a powerful email marketing platform that allows you to streamline your workflow by automating mundane but necessary procedures. Based on the data you collect from your subscribers and their actions; you can create targeted email marketing campaigns.
You can increase your open rate, click-through rate, and return on investment (ROI) by sending highly personalized emails using its sophisticated segmentation tool. To help you get the most out of your marketing efforts, this tool generates a comprehensive report on each campaign’s performance.
You can even connect it to other programs so that data can be transferred quickly and easily. Also, unlike most other free email marketing solutions, its branding won’t be plastered all over your outgoing messages.
What is the best email marketing service lookinglion in 2023?
GetResponse has all the features most companies need without being overly complicated or difficult to use, making it the best email marketing software overall. Businesses may plan campaigns in advance, perform split testing, and get detailed information on metrics like campaign open rates, click-through, and unsubscribes.
What are the 3 types of email marketing?
Email marketing generally takes the form of Email Letters, Transactional Emails, and Behavioral Emails, with the latter three being the most prominent. Promotional messages, account information, product updates, and more may all be sent in a single email newsletter.
When a customer interacts with a company, they may receive an email that contains information about that interaction or the transaction. Behavioral emails are those sent to the user based on their actions.
Conclusion
The success of your company’s communication, client engagement, and expansion efforts all hinge on your choice of an email marketing solution.
Make a well-informed choice that helps you achieve your goals by thinking carefully about your needs, the features available, the scalability of the solution, the cost, and the support options. Choose carefully, and you can unleash the success-driving potential of email marketing.
There is usually no need to subscribe to a paid plan with these free email marketing tools because they are so feature-rich. Marketers and business owners of smaller enterprises should be able to receive help from them.
If you find that you need a paid plan to meet your business’s requirements, you can be assured that many of them are reasonably priced and adaptable.
